Process
The first step in the process was to gain a deep understanding of the founder’s personality and values. I gathered insights from those close to her, identifying key descriptors such as vibrant, warm, strong, driven, and modest. Using these attributes as a foundation, I developed a distinctive color palette that reflects warmth and vibrancy while incorporating contrasting elements for visual impact. Additionally, I utilized shapes and forms to convey her strength, determination, and modest character, ensuring the brand identity authentically represents her essence.
To create the logo icon, I distilled her name into a minimal and distinctive mark, transforming it into an abbreviation that seamlessly integrated with the geometric shapes developed earlier. I refined the design by adjusting proportions, trimming excess lines, and ensuring a balanced composition. Finally, I applied the selected color palette to enhance the brand’s visual identity while maintaining clarity and sophistication.
To further emphasize the founder’s character, I selected two contrasting fonts—one to reflect her strong, confident, and decisive nature, and another to convey her elegant, soft, and more personalized side. Recognizing the diversity of her client base, I also designed a formal variation of the logo to ensure a polished and professional presence in corporate settings.
