Yve Luxe, a pre-loved luxury seller, needed a strong brand identity to establish its presence in the competitive luxury market. I developed the brand’s visual identity from the ground up, including logo design, color schemes, typography, and imagery guidelines, ensuring a cohesive and elegant aesthetic. Additionally, I defined the brand voice and messaging to maintain consistency across all marketing materials. Beyond design, I was hands-on throughout the entire creative process, including photography, art direction, and visual storytelling. The goal was to craft a brand that not only resonates with the target audience but also exudes sophistication and trust, setting Yve Luxe apart in the luxury resale industry.
